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You Are Here:   Home  >>   Travel   >>  The Outside Explorer's Guide to the Brave New World of Trip Planning

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Outside Magazine, March 2006

The Travel Matrix
The Outside Explorer's Guide to the Brave New World of Trip Planning
Get It in Writing

Finding Fares | The Evolution of Guidebooks | Video Adventures | Best of the Blogs | Bookings and Beds | Next-Generation Maps | Knowing More and Less

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Illustration by 500gls

Get It in Writing by Kimberly Lisagor
With 78 percent of U.S. travelers now using the Internet to plan their trips, you might assume guidebooks are on the wane. You'd be wrong. Sixty-eight percent of American travelers still turn to guidebooks for travel advice. "You can read your guidebook in the bathroom or on a train or on a ferry on the Congo River," notes Simone Andrus, whose Seattle travel store Wide World Books & Maps has seen guidebook sales rise by 10 percent since 2004. When shopping for a guide, check the copyright page (you want something that's been updated more recently than, say, the tax code) and find one that focuses as narrowly as possible on your destination. Look for a personality that matches yours—but let go of any decade-old stereotypes. Books from Lonely Planet, Rough Guides, and Moon are still designed for adventurous travelers but now cater to those who'd rather not rough it at bedtime or mealtime. And guides from Fodor's and Frommer's have hipped up to appeal to a younger
Required Reading
"I take Graham Greene's THE QUIET AMERICAN everywhere. Whether I'm in Yemen or Saigon or Havana, it's an almost infallible guide to the perils of foreign wisdom, the resilience of native cultures, and the way we fall in love with places precisely because we can't understand or even handle them."—Pico Iyer, Travel Writer
crowd, with colorful maps and graphics, plus advice on a broader range of attractions, from classic to quirky. Most important, remember that every guidebook is just that—a guide. Use it for context, consult it for planning, and know when to put it away. The best discoveries are those you make on your own.

Moving Words // Where Guidebooks Are Going
With Internet competition hot on their heels, guidebook publishers are constantly tweaking format—and focus—to keep up with travelers' needs. Here are the trends to watch. Scratch a Niche: Look for guides that cover themes, not specific regions, including The Traveling Marathoner (Fodor's, $28), Hip Hotels Atlas (Thames & Hudson, $50), and
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Illustration by 500gls

the new Take a Hike series (Moon Outdoors, $17). Undersize It: Mini-guides are hot. Perfect for quick trips, they zoom in on a destination, with fewer pages and a smaller, more packable size. We like Insight Pocket Guides ($13–$14), 96-page books covering key sights, with handy foldout maps. Get Wired: DK's new e>>guides ($15), covering cities like San Francisco, Chicago, and Barcelona, come with passwords for access to exclusive online information, including hotel and restaurant updates. Radio-Free Planet: To increase their online presence, travel publishers are venturing into Internet radio. Check out the new podcasts—free travel-related reports narrated by expert globe-trotters—at www.roughguides.com, www.lonelyplanet.com, and www.ricksteves.com. Go Deep: With the basics readily available online, guidebooks are amping up their historical and cultural information. Fodor's Compass American Guides ($21–$22) specialize in putting travel in context, with detailed maps and color photos. Best of All: Top-ten lists and "best of" roundups, intended as shortcuts to the ultimate travel experiences, are also big this year. See Lonely Planet's Bluelist ($20), a guide to the travel trends of 2006, with 40 best-of categories like "most remote" and "best train trips," and National Geographic's The 10 Best of Everything: An Ultimate Guide for Travelers ($20).



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Finding Fares | The Evolution of Guidebooks | Video Adventures | Best of the Blogs | Bookings and Beds | Next-Generation Maps | Knowing More and Less

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